About Certification Journey 

Core Values

Continuous Learning

We believe in the power of continuous learning and development. Our journey is designed to foster growth through practical experience, theoretical understanding, and community engagement.

Evidence-Based Progress

Your advancement is based on demonstrable skills and practical application. Each level requires concrete evidence of your capabilities through documented work and peer validation.

Community Contribution

Knowledge sharing and community support are fundamental to our journey. As you progress, you’ll both learn from and contribute to the collective knowledge of strategy mapping.

Practical Application

Theory meets practice at every level. You’ll apply your learning to real-world scenarios, ensuring that your skills directly impact organizational success.

Purpose and Vision

Our certification journey aims to develop strategy mappers who can:

  • Navigate complex business environments.
  • Guide organizational transformation.
  • Foster strategic thinking.
  • Lead innovation initiatives.
  • Build resilient organizations.

Journey Progression

Explorer Level (150 points)

Begin your journey by mastering fundamentals:

  • Understanding basic mapping concepts.
  • Learning component evolution.
  • Participating in mapping sessions.
  • Creating simple maps.

Key Focus: Building foundational knowledge and basic practical skills.

Practitioner Level (350 points)

Develop professional application skills:

  • Leading basic mapping sessions.
  • Analyzing strategic contexts.
  • Creating value chain maps.
  • Understanding gameplay patterns.

Key Focus: Applying concepts in professional settings

Advanced Practitioner Level (700 points)

Enhance expertise and leadership:

  • Handling complex scenarios.
  • Combine tools and practices from different schools.
  • Developing strategic initiatives.
  • Creating industry analyses.

Key Focus: Mastering advanced concepts and teaching others

Expert Level (1000 points)

Drive innovation and methodology:

  • Creating new patterns.
  • Leading transformations.
  • Developing frameworks.
  • Mentoring practitioners.

Key Focus: Contributing to methodology and leading change.

Unleash Level (2000 points)

Transform the field:

  • Strategizing with your own principles and style.
  • Pioneering new approaches.
  • Foresight industry direction.
  • Leading community development.

Key Focus: Innovating practice and advancing the field.

Progression Principles

Point Accumulation

  • Theory points through learning and analysis.
  • Practice points through application and teaching.
  • Points validated through deliverables.
  • Community verification of achievements.

Level Requirements

  • Sequential progression through levels.
  • Both theory and practice points needed.
  • Documented evidence of competency.
  • Peer review and validation.

Documentation

All achievements require:

  • Clear deliverables.
  • Repository documentation.
  • Community validation.
  • Impact evidence.

Why a Certification Journey?

We’ve created this certification journey to serve three essential purposes:

Structured Guidance

New practitioners often ask, “Where do I start?”; practitioners ask “how can I learn more”?

The certification provides a clear, structured path from basic concepts to advanced applications. It removes the uncertainty of self-directed learning by offering proven progression steps and validated learning materials.

Learning Framework

Theory without practice remains abstract. This certification integrates theoretical understanding with practical application through real-world projects, community feedback, and documented evidence of skills. It’s designed as a learning mechanism that ensures comprehensive skill development.

Community Building

Strategy Mapping is inherently collaborative. The certification journey creates opportunities for practitioners to connect, share experiences, and learn from each other. As you progress, you’ll both receive mentorship and become a mentor, strengthening the global mapping community.

Start Your Journey, ready to begin?


Track your progress through our digital platform and connect with fellow practitioners.