🚀 SWOT Analysis: A Great Tool, Often Misused

SWOT analysis is one of the most popular frameworks for decision-making—but its power is often diluted by poor implementation. The issue isn’t with the tool itself; it’s how we use it.

💡 Here’s a better way to approach SWOT analysis:

1️⃣ Understand Your Competitive Landscape

Before diving into strengths, weaknesses, opportunities, and threats, start by analyzing where you stand in the broader market or industry. Use tools like Wardley Maps to get a clear picture.

2️⃣ Evaluate Your Current Capabilities

Assess your organization’s current strengths and limitations. What are you already doing well? What needs improvement?

3️⃣ Identify Potential Capabilities

Consider what skills, resources, or technologies you might need to build or acquire to stay competitive or achieve your goals.

4️⃣ Focus on Strategic Focal Points

Pinpoint the critical areas on your map where change or investment will make the biggest impact.

5️⃣ Apply SWOT Analysis to Choices

Now, analyze the strengths, weaknesses, opportunities, and threats for each of these focal points. This ensures your SWOT analysis is grounded in real-world context and leads to actionable insights.

👉 Takeaway: SWOT analysis becomes truly effective when backed by a deep understanding of your environment and strategic goals. Let’s make smarter, more focused decisions!