Why We Mapped a Better Way
The Frustration of Strategy-by-Guesswork
Before Mapas LLC, our founder, Joaquin Peña Fernández, experienced firsthand the high cost of ambiguous strategy. In complex organizations, debates over the roadmap, resource allocation, and market direction are often circular—not because teams lack talent, but because they lack a shared, objective context.
Strategy should be a dynamic map, not a static document.
Mapas LLC was founded on a singular principle: To provide companies with visual certainty in an uncertain world. We exist to translate your complex reality into a clear, actionable map that ends debates and drives execution.
Our Founder: Joaquin Peña Fernández
Mapas LLC is built on a foundation of practical, hands-on experience in technology leadership and strategic execution.
Joaquin founded Mapas LLC not as an academic venture, but as a direct solution to the strategic misalignment he witnessed across industries.
“I saw too many brilliant teams wasting resources building what they should have been buying, or fighting over priorities that a simple map could have resolved in minutes. Mapas LLC is here to install that missing GPS for your business.”
Joaquin combines deep technical insight with a passion for strategic foresight, positioning Mapas LLC as a partner uniquely capable of bridging the critical gap between C-suite vision and engineering reality.
Our Map-Driven Philosophy
We are not just consultants; we are capability partners. Our mission is to embed the culture of strategic clarity into your organization.
| Principle | What This Means For You |
| Strategy is Visual | We replace vague text documents with objective, shared maps that make risk and opportunity immediately visible to everyone. |
| No More Guesswork | We leverage proven frameworks like Wardley Mapping to ensure your decisions are based on the logic of market evolution, not just the Highest Paid Person’s Opinion (HIPPO). |
| Empowerment Over Dependency | Our services always include training and capability transfer. We aim to make our approach a part of your daily internal rhythm, ensuring strategy becomes a continuous, in-house function. |
Ready to Trade Confusion for Clarity?
We believe the best way to understand our value is to experience the clarity of a Mapas session for yourself.
Start your journey toward alignment today.