with our Expertise in Emergent Strategy
A good strategy has three components: diagnosis, guiding principles and coherent actions
We work on these three areas focusing on
- Diagnosis: understand the market and how you are positioned in that space.
- Guiding principles: focusing on definition of rules of engagement, how collaboration between silos can be unlocked, and aligning team purposes within the overall strategic decisions.
- Coherent actions: thanks to the experience on operations, program delivery and service work, we are able to land the decisions done at strategy level into actionable work.
Mapas is a solution enabler
Wardley Mapping is a revolutionary tool in the field of strategy, offering a visual way to understand your business landscape and a complete nomenclature to articulate your strategy.
The maps help in:
- Analyze in deep the competitive landscape, identify future opportunities and areas of investment.
- Enable conversations to solve complex problems, face operational challenges or strategic challenges.
- Build and communicate strategic decisions.
Despite the fact Wardley Mapping is in the core of our solutions, our work is also delivered thanks to the expertise on other schools of strategy, tools and frameworks.
Where Mapas can provide value?
How do we transform our customers’ outcomes?
| – Clarity: Help companies define their position in a chaotic market. – Focus: Identify high-impact priorities and eliminate distractions. – Alignment: Unite cross-functional teams under a shared strategic vision. – Actionable Insights: Convert abstract strategy into executable plans. |  |
Visual elements and a common language when discussing about strategy are a key elements of Mapas. Both combined enable the synchronization of the individuals engaged on the conversation, reduce the time documenting and accelerate the construction of collective knowledge in the organization.
How we will do it?
Depending on your needs, we can provide value in different concrete ways.
Strategic Consulting Re-imagined
We practice a fusion of emergent strategy frameworks and innovative consulting practices designed for modern business landscapes where speed of operations and clarity towards action is fundamental.
- Collective Intelligence Workshops: Interactive sessions that organize and facilitate collaboration across teams to achieve a common goal.
- The strategic training for CIOs and CTOs: Structured training for the sport of strategy. We will get you in shape for performing and succeeding in the realization of your role..
- Competitive Analysis: Insightful breakdowns of your competitive landscape.
- Innovation Planning: Strategies to harness new opportunities in your industry.
- Qualitative analysis for Venture Capital firms: Structured and visual approach to perform analysis of companies, products and technical environments.
- Improve your strategic process: provide specific improvement actions to the current strategic processes.
Training like running
We love running, running is about practice, learning strategy means practice. We do not show you a plan about how to run, we tell you “Lace up your sneakers and start running”.
- Decision Dynamics Gymkhana: improving the way we make collective decisions.
- Wardley Maps for Project & Program Managers: Learn how this visual communications tool can help you on different project management knowledge areas.
- Workshops: Interactive sessions designed to teach, practice and guide teams and individuals into Wardley Mapping techniques.
- Webinars: Regular online events covering advanced mapping techniques or specific business challenges.
- Become a pro-mapper: enable you to become a professional running internal workshops using Wardley Mapping as tool.
- Curso en Español sobre Mapas de Wardley: tres maneras diferentes de aprender a usar los Mapas de Wardley.
Why Mapas LLC?
Mapas is founded and lead by Joaquín Peña Fernández. During his years working with Wardley Maps Joaquín has:
- Working with Wardley Maps since 2013, applying it on the tech industry (references).
- Translated Simon’s book into Spanish and created the web mapasdewardley.com for the Spanish community: articles, maps, videos, etc.
- Created “Draw your company strategy“, a book that provides an insightful visual view of Wardley Mapping and its use.
- Created “Crossing the Chasm with Wardley Maps” the first framework that helps the adoption and usage of Wardley Maps.
- Collaborated in many workshops organized by Simon Wardley as mapper for facilitating the subgroups (Manufacturing, Cybersecurity, AI, gaming…).
- Working in specific consulting activities since 2020.
- Teaching Wardley Maps model since 2022.
- Member of Wardley Maps for Business Community.
Wardley Mapping is about conversations
Write me at: joaquin@mapasllc.com and we can talk about your concrete case.
Wardley Maps is provided courtesy of Simon Wardley and licensed Creative Commons Attribution Shared –Alike 4.0 (CC BY-SA 4.0).